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By: Alberta Real Estate Association
More than 90 per cent of Alberta consumers intend to employ a REALTOR® in their next real estate transaction. Three quarters of buyers and two-thirds of sellers plan to return to their same REALTOR® the next time they are considering a real estate transaction. But only one in two are likely to recommend that REALTOR® to friends and family, and younger consumers are significantly more critical of their experiences than baby boomers.
In Winter 2016-17, AREA conducted qualitative and quantitative market research on consumer and REALTOR® perceptions of REALTORS®, with funding support from the Alberta Real Estate Foundation. This research identified areas where REALTORS® are excelling, as well as areas REALTORS® can improve their service to clients.
Published
2016
Contributor
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Alberta Real Estate Association
As the professional provincial body, the Alberta Real Estate Association (AREA) represents the interests and concerns of more than 12,500+ Alberta REALTORS®, from the 10 local real estate Board/Associations. We provide strategic leadership and advance the Alberta real estate profession through member-centric services, advocacy and professional development.