Using Science and Storytelling to Spur Action

This project is about stories, science, and using creative communications to inspire people in central Alberta to take improve their land-use and practices to protect watershed health and enhance real estate value and livability . We will engage people in central Alberta to hear their real-world water and land-based stories, complement these stories with a suite of science based messages, and ultimately develop a “Story of the Red Deer River watershed” to be shared widely using creative communications and digital media. Imagine National Geographic meets Central Alberta – this project is a bit like that, in that it will harness the power of stories and compelling visuals to raise awareness and encourage action around key water and land-use issues.

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